MAKING LOYALTY PROGRAMS MEANINGFUL
Dr. Paschel’s research on loyalty programs clearly demonstrates a key belief of MC3, customers want to feel meaningfully rewarded for their patronage. “Surprise and delight” isn’t an offhanded comment, it is the cost of entry.
Are You Leveraging Local?
With the growing popularity of mobile technology and the
increasing market penetration of smartphones, retailers need to
evaluate their approach to localizing their service offering and
brand experience with their customers.
BE A BRAND AMBASSADOR!
10 easy steps to turning your customers, your staff - and even you - into bona fide brand boosters. By Robert Price
 Association for Retail Environments |
 Retail Design Institute |
 Retail Advertising and Marketing Club of Canada |
 Retail Council of Canada |
 Institute of Communication Agencies |
 Ad Women of Toronto |
 (7MB PDF) |
